The sphere of cooperation.
Create a large community of bartenders, professionals and amateurs, and sommeliers, as well as develop a social tone of communication adapted to the character of the brand. The goal was to increase the number of active target participants who participate in content creation, not just consumption.
During the quarantine, there was a need to create an online platform for communication between experts in the beer industry and all interested parties.
The results.
- We developed a communication strategy for 2019-2022
- Developed content for the Facebook page and Instagram
- We set up a promotional campaign on Facebook and Instagram
- 22 of the most popular beer experts in Ukraine were involved in cooperation
- Conducted 9 live broadcasts with experts during quarantine
Результати.
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спільнота
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ER показник
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залучення
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охоплення
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0 тисячі
читачів
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0
активацій на Facebook
